Authors of “Pendulum” Say References to “Enemy” Julian Assange are Troubling

Austin, TX (Cranberry) October 08, 2012

The authors of “Pendulum: How Past Generations Shape Our Present and Predict Our Future,” Roy H. Williams and Michael R. Drew, see the maligning of WikiLeaks founder Julian Assange as an “enemy” as one indicator of a larger attitude of exclusion and fear concerning that which is perceived as different. “Pendulum” says our culture is creeping away from a community-minded age, gravitating into one in which aspersions are cast upon anything against the norm, making it more popular and acceptable.

“People are considered more by what they are not than by who they are today,” states author Michael R. Drew. “We live in a time when it’s not who or what you represent that defines you but how different you are from whatever is considered to be the prevailing norm. So it’s easy to label Assange an enemy of the state (whether or not that’s true) as a way of making him seem evil, rather than as a self-promoter of dubious character whose website leaked embarrassing documents about governments’ travails in war and peace.”

After researching more than three thousand years of cultural, political and social history, the authors discovered predictable cycles that happen every 40 years. These move from individualistic to more civic-minded eras. The current communal cycle began in 2003.

Currently, we are a decade into a “we” era, a time at which Williams and Drew say there is a shift into an “I’m OK, you’re not OK” mindset. At this point, society traditionally starts to take things too far in its view of others. Now is the perfect time for someone seen as too much of an iconoclast, much like Assange, to be considered “anti-community.”

The authors feel that Assange’s being called an “enemy” uncovers something about how society reasons, and the direction we are headed.

Mr. Drew says, “In this case the new normal is calling someone a traitor, or even hinting that a person might be an enemy of the state, for revealing information that isn’t all that damning but instead shows the fallibility of any government in its diplomatic relations. It’s no longer, ‘Ask what you can do for your country,’ but “Your country considers you dangerous for being different.’”

“Pendulum: How Past Generations Shape Our Present and Predict Our Future,” is now available at all major booksellers and is published by Vanguard Press. For more information, or to order a copy, visit

About the Authors:

Nicknamed “the Wizard of Ads” by an early client, Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from behind victories in the worlds of business, politics, and finance. With over forty branch offices in the US, Canada, the UK, Australia, and Guatemala, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe. Mr. William’s books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends. His previous books, The Wizard of Ads, Secret Formulas of the Wizard of Ads, Magical Worlds of the Wizard of Ads all reached bestseller status. Roy teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world’s most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants.

Since the age of nineteen, Michael R. Drew has become a leading book marketer in the publishing industry, propelling nearly 75 books onto national bestseller lists, including The Wall Street Journal, USA Today and The New York Times, and garnering over 1,000 #1 rankings for books on through his Promote A Book services. Michael heads a marketing agency that strives to build strong and real relationships with his clients and their audiences, increasing sales in a natural manner, and maximizing the depth and longevity of that relationship through its Persona Architecture and Platform Building programs. Michael has presented the Pendulum theory on stage with and for the Dali Lama, Sir Richard Branson, and Steven R. Covey, and privately for the Executive Committee at Franklin Covey.

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